Introduction

Since Threads launched in July 2023 it’s moved fast—from a Twitter/X alternative to a conversation-first platform brands and creators can’t ignore. Two years in, the platform has carved out a distinct audience, behavior patterns, and cross-platform dynamics that should shape your content strategy in 2026.

Below are 10 must-know Threads stats (with quick takeaways) to help you plan posts, test formats, and prioritize where to invest time. These are the facts we’d feed into a data-driven content plan—like the ones Keika builds automatically—so you spend less time guessing and more time growing.

10 Must-Know Threads Stats

1) 400 million monthly active users (as of August 2025)

• - Why it matters: Threads has scaled to a size that puts it alongside major social platforms. That means audience reach and discoverability are real opportunities, not just hype.
• - What to do: Treat Threads as a long-term channel—test consistent posting and repurpose top Instagram content to jumpstart reach.

2) 115 million daily active users

• - Why it matters: A sizable daily core is already engaging on Threads, which supports real-time conversation and trend participation.
• - What to do: Prioritize timely content and real-time engagement (replies, quote-threads) to reach the active daily cohort.

3) 57.85% of users are male

• - Why it matters: Threads skews slightly male compared with many other platforms, which affects tone, topics, and creative approaches that resonate.
• - What to do: Tailor some content experiments to male-leaning interests while testing broader appeal topics to avoid over-indexing.

4) Largest age group: 25–34 (28.75%)

• - Why it matters: The platform’s core is prime working-age adults—professionals, early-career buyers, and decision-makers.
• - What to do: Schedule career, productivity, and product-first content during commute and morning windows; consider subtle CTAs that fit a professional mindset.

5) Top accounts dominated by celebrities and creators (Neymar, Selena Gomez, Kylie Jenner)

• - Why it matters: Big-name migration from Instagram proved follower portability and highlighted that personality and cultural relevance scale fast on Threads.
• - What to do: Amplify authentic personal or founder voices—people follow people first. Collaborate with creators for credibility and reach.

6) 70% of daily Threads users also use Facebook (U.S.)

• - Why it matters: Threads taps into Meta’s existing audience—especially Facebook users—making cross-platform campaigns efficient.
• - What to do: Reuse high-performing Facebook assets and tailor messaging for Threads’ conversational tone rather than reposting verbatim.

7) 51% of Threads users are also on Instagram

• - Why it matters: The Instagram connection is baked in—audiences often overlap, but behavior differs by platform.
• - What to do: Crosspost strategically: use Instagram for visuals and Threads for context, conversation, and linkouts to longer content.

8) 55% of Threads users also use YouTube

• - Why it matters: Many users consume both short conversational content and longer video—Threads can act as a discovery or community hub that funnels attention to your video content.
• - What to do: Use Threads to tease video ideas, host Q&As, and send engaged followers to YouTube for deeper content.

9) Average user time: ~34 minutes per month; ~20 opens per month

• - Why it matters: Usage is lighter than older platforms—Threads is mostly a check-in app so far, not a time-sink.
• - What to do: Focus on high-impact content (hooks, one-click CTAs, conversational replies) rather than production-heavy posts. Consistency beats volume.

10) Best posting windows: Wednesday at 7 a.m. is peak; weekday mornings 7–9 a.m. are strong; unusual outliers (like 1 a.m. Sunday) can perform

• - Why it matters: Morning check-ins align with the 25–34 audience; unexpected hours can reward niche, engaged audiences.
• - What to do: Test weekday morning posts first, then run occasional out-of-hours experiments for niche communities. Optimize frequency based on engagement—not just impressions.

How to use these stats without the guesswork

Threads is maturing quickly, but the playbook still favors smart testing and data-led iteration. That means: prioritize high-impact formats, reuse proven assets across Meta properties, and lean into personality-driven content that sparks conversation.

If you want to scale Threads without constant manual testing, focus on:

• - Regular posting at morning peak times
• - Repurposing Instagram and YouTube hooks into short Threads posts
• - Prioritizing replies and threading to grow visibility within the daily active core

Keika’s approach automates this discovery—scanning your site and competitors, finding the keywords and hooks that work, then drafting and optimizing posts to match when and how your audience shows up. Use these 10 stats as the backbone of your 2026 Threads strategy: data-first, low-effort, high-impact.